Subject: 8 new Class 35 filings worth your attention — week ending Aug 31, 2026
J.P. Morgan is entering the natural capital market with a same-day companion pair, while short acronym marks and common dictionary words continue to draw §2(d) neighbor risks. Here’s what crossed the register this week.
-
TRUE BRAND
- Cl. 35
- Cl. 28
On-line retail store services featuring billiard tables and billiard accessories (also Cl. 28). True Sports Group LLC, Sheridan, WY. Attorney: Erica Canas.
Closest marks: TRUE TREND ( 0.80 , registered ) · TRU ( 0.80 , pending )
Why flagged: Descriptiveness risk in the retail space. “TRUE” prefix is highly crowded; watch the §2(e) disclaimer path against nearby pending marks.
-
HOWDY PARTNERS
- Cl. 35
Business consulting for strategic technology partnerships and alliances. Howdy Partners Ecosystem LLC, San Antonio, TX. Pro se.
Closest marks: HIVE PARTNERS ( 0.74 , pending ) · DORADUS PARTNERS ( 0.73 , pending )
Why flagged: Geographic/regional greeting combined with business services. Pro se filing — possible client-development lead for response to office actions.
-
4N
- Cl. 35
Retail apparel stores. FOREIGN 4N LLC, St. Petersburg, FL. Pro se.
Closest marks: 4LN ( 0.80 , pending ) · N ( 0.67 , pending )
Why flagged: Ultra-short alphanumeric mark for apparel retail. Check existing short-mark registrations; crowded field for 2-character marks.
-
SWIPE
- Cl. 35
Computerized tracking and tracing of packages; return management. Freedom Media Group Holdings LLC, Skokie, IL. Pro se.
Closest marks: SWIPE ( 1.00 — Ser. 50083051 , same-day pair ) · HYPER SWIPE ( 0.80 , pending )
Why flagged: Common dictionary word for logistics software. Same-day companion filing means double the §2(d) blockage for any future client attempting a similar mark.
-
J.P. MORGAN NATURAL CAPITAL
- Cl. 35
- Cl. 36
- Cl. 40
- Cl. 44
Investment management; timberland and natural resources investment (also Cl. 36, 40, 44). JPMorgan Chase Bank, N.A., Columbus, OH. Attorney: Jordan Arnot Leahey.
Closest marks: J.P. MORGAN ASSET MANAGEMENT NATURAL CAPITAL ( 0.76 , same-day pair ) · NATURA ( 0.80 , pending )
Why flagged: Major institution entering “natural capital” investment space. If you rep ESG or timberland clients, this is a significant portfolio expansion to watch.
-
J.P. MORGAN ASSET MANAGEMENT NATURAL CAPITAL
- Cl. 35
- Cl. 36
- Cl. 40
- Cl. 44
Investment management; timberland and natural resources investment (also Cl. 36, 40, 44). JPMorgan Chase Bank, N.A., Columbus, OH. Attorney: Jordan Arnot Leahey.
Closest marks: J.P. MORGAN NATURAL CAPITAL ( 0.76 , same-day pair ) · TURA ( 0.80 , pending )
Why flagged: Same-day companion filing to J.P. Morgan Natural Capital — together they lock down the natural-capital investment category. If you rep ESG or timberland clients, this is a significant portfolio expansion to watch.
-
CUDDOPUFF
- Cl. 35
Online retail and advertising services. Artaste Digital Inc, Sheridan, WY. Attorney: Yifeng Hao.
Closest marks: CUDDOPUFF ( 1.00 — Ser. 50083094 , same-day pair ) · OPU ( 0.80 , pending )
Why flagged: Coined mark filed across two same-day serials, likely protecting a DTC storefront brand. Expect a clustered portfolio approach.
-
TOLU
- Cl. 35
Advertising and publicity; import-export agency services. Luxora Global Holdings Limited, Hong Kong, CN. Attorney: Defeng Song.
Closest marks: TOLU ( 1.00 — Ser. 50083063 , same-day pair ) · TOLULU ( 0.80 , pending )
Why flagged: Foreign applicant with same-day companion filings in Cl. 35. Watch for intent-to-use statements converting or abandoning.